The first store of Goldilocks was opened on a 750 sq ft space and started with only ten employees. Goldilocks offers services to premium members and generates revenue from membership charges. However, prices vary according to the exclusive products and their sizes. The company makes sure that its products add more sweetness to everyone’s life. The baked goods and desserts are available in customer’s reach. Goldilocks uses competitive pricing policy for its products. It targets the customers belonging to different age and income groups. Goldilocks is a top company in the Philippine bakery industry and, its products have a special place in everybody’s heart. There are Gtizen cards for Goldilocks’ elite members so that they can enjoy extra special perks and privileges. The company has delivery services for the customers with the name Padala and Go Delivery. It makes customized greeting and premium cakes to make birthday parties and occasions sweeter. Various scrumptious items for breakfast are also available in the Goldilocks menu.įor different locations and customers, Goldilocks serves pork, beef, chicken, rice, vegetables, and seafood products. It offers bread, desserts, chocolate products, muffins, salads, pastries, cakes, cookies, thirst quenchers, pasta, noodles, snacks, soupinoy, sarapinoy meals, etc. Goldilocks has a broad range of baked goods, sweets, and Philippine native products. The 4Ps in the marketing mix of Goldilocks are: The marketing mix of Goldilocks is the way to make significant choices about how to execute a thriving marketing plan. It sells a wide range of baked and fast food products. Milagros Leelin Yee, Clarita Leelin Go, and Doris Wilson Leelin founded Goldilocks in 1966. Goldilocks Bakeshop is a bakery chain operates and have franchises in the Philippines and worldwide.
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